Ooumph and Sudarshan AI
Powering India's Economic Revolution
A vision for transforming India's digital economy through trust, community, and AI
Who Am We?
Founders of Ooumph
Pioneer of a new digital platform focused on trust, community, and AI
Global Recognition
Honored at the British Parliament as "Most Disruptive Startup of the Year"
Social Impact
Collaborated with UNICEF, UN Women, and EY on initiatives featured in India's UPSC curriculum
My journey from Lucknow to London represents India's entrepreneurial spirit on the world stage, with a vision to leverage technology for meaningful social and economic change.
What Is Ooumph?
World's First Web 5.0 Social AI Platform
Ooumph is India's first decentralized social AI platform, combining social media, artificial intelligence, and blockchain to transform digital interactions by prioritizing trust and credibility over vanity metrics.
Key Features of Ooumph
Custom Relationships
Users define nuanced connection types beyond "friend" or "follower," with context-specific relationship agreements (even legally binding ones)
"Vibe" Emotional Analytics
Captures real-time sentiment to make online communication more human and empathetic
Community Building
Users create and moderate micro-communities with built-in governance and compliance
These features move social networking from shallow likes/shares to meaningful engagement based on trust and purpose.
Sudarshan AI: The Engine Behind Ooumph
Behind the scenes, Ooumph's AI (codenamed Sudarshan AI) works as an agentic ecosystem.
  • Continuously analyzes community interactions
  • Evaluates credibility signals (a "social credibility currency" of trust)
  • Helps convert reputation into tangible opportunities
In essence, Ooumph is social media reimagined – not as a time sink, but as a productivity and opportunity generator that can create jobs, businesses, and community-led brands.
Why India Needs This Platform
Curbing Value Drain and Empowering Locals
The Value Drain Problem
₹46,000 Cr
Ad Revenue Outflow
Google and Meta alone took in over ₹46,000 crore (≈$5.7 billion) in ad revenue from India in FY2023 – profits largely repatriated to their home countries
0
Indian Global Platforms
India has no homegrown consumer platform on the scale of a global marketplace or social network, even as foreign tech giants dominate our market
Much of the digital economy's value leaks overseas. A driver and rider may both be in India, yet a significant cut of each Uber fare goes to a U.S. corporation.
The Marketing Imbalance
Expensive Global Reach
Targeting U.S. users can cost $30 CPM (cost per 1000 impressions)
Cheap Indian Market
Advertising to Indians costs only ~$2–3 CPM
Value Extraction
Foreign brands penetrate Indian market cheaply, siphoning consumer spending
We need to reverse this flow. Instead of foreign platforms profiting off Indian users and businesses, Indian communities and brands must be empowered to go global.
India's Gain
GDP Growth and Employment via AI-Driven Communities
What does an AI that continuously creates jobs and business opportunities mean for India? In a word, growth.
If Ooumph's community networks scale across the nation, they become a tool to directly boost GDP and state GSDP by creating new income streams and industries.
Job Creation Through AI
9M
New Jobs by 2035
Research shows AI can add 9 million new jobs in India when applied correctly
40M
Potential by 2030
As many as 40 million jobs might be created by AI-driven productivity
Unlike conventional AI which often aims to replace human labor, Sudarshan AI is explicitly designed for job creation and augmentation. It automates routine tasks of community management, sales outreach, and matchmaking, so that more opportunities are generated for people.
GDP Impact
The platform's focus on trust-based commerce can bring a large informal workforce into the formal digital economy.
  • Only ~40% of India's population currently participates in the labor force
  • Many are underemployed or in informal jobs
  • Integrating even a fraction of the "invisible" workforce can substantially raise productivity
Estimates suggest AI could contribute around $950 billion to India's GDP by 2035 – roughly a 10% boost towards our $5 trillion economy goal.
Reversed Brain-Drain
Local Opportunities
World-class opportunities through virtual communities allow Indian talent to work for global projects from India
Skills Retention
Reduces the need to emigrate for good jobs, keeping skills and earnings onshore
Global Reach
An AI platform that matches Indian expertise to global demand could make India the freelance and entrepreneurial capital of the world
A platform that systematically creates employment and entrepreneurship opportunities doesn't just help individuals – it becomes a macroeconomic engine.
The Power of Relationships
From "Friends" & "Followers" to Communities
The world has already witnessed the power of simple digital relationships. Consider that the idea of a "friend" list on Facebook or "followers" on Instagram/Twitter helped build social media empires valued in the hundreds of billions.
Meta (Facebook) alone hit a ₹1 trillion ($1T) market cap in 2021 on the back of connecting friends and followers.
Beyond Basic Relationships
Human relationships are far more diverse in real life. Ooumph is unleashing the next evolution: custom, multi-tier relationships that mirror real social and professional connections.
Legally-Binding Custom Relationships
Users can formalize roles like mentors, business partners, protégés, guild members, etc., with clear terms (NDAs, revenue shares, etc.) attached
User-to-Community Relationships
Individuals can directly associate with communities (e.g., a student with a learning community)
Community-to-Community Alliances
Entire communities can establish relationships with each other, allowing digital industry clusters to form
Trust Scores: The New Currency
Community-to-community ties allow digital industry clusters to form, where one community's output is another's input.
For example, a Design Community could ally with a Manufacturing Community to create a production pipeline, all coordinated via Ooumph with a shared trust score mediating the relationship.
These trust scores are community ratings based on performance and reliability, serving as a credit rating-like system for collaborations.
High trust scores between communities will attract investment and more opportunities, creating an exponential network effect of growth.
A Paradigm Shift
While Web2 connected users, Web5 (Ooumph) connects communities – laying the groundwork for decentralized digital economies owned and run by the people.
These novel relationship structures mean Ooumph isn't just another social network – it's a platform for forming organizations and markets.
By moving beyond the "one-size-fits-all" follower model, we unlock the true potential of our social capital. Communities can form federations, supply chains, knowledge-exchange networks, and more.
In effect, digital communities can behave like companies or industries, coordinating at massive scale but with the agility of social networks.
Community-Led Brands (DAOs)
A Decentralized Big 4 for Every Domain
All these rich relationships converge into a powerful concept: community-led brands, a.k.a. DAOs (Decentralized Autonomous Organizations).
In Ooumph, a DAO is essentially a community that operates like a company, with roles and governance encoded digitally (often compared to an LLP structure).
What is a DAO?
A group of people with a common mission, who coordinate via smart contracts and voting rather than a traditional corporate hierarchy.
Partners
  • Equity Partners (owners/investors)
  • Profit Partners (share profits without equity)
  • Non-Equity Partners (senior experts with prestige but no ownership)
Professional Ranks
  • Consultant, Senior Consultant
  • Manager, Senior Manager
  • Director, Senior Director, etc.
Each role comes with defined responsibilities and reward shares
Governance by Blockchain
Major decisions are proposed and voted on by members, weighted by roles and stake
This ensures transparency and fairness
The DAO Advantage
"Ooumph Sudarshan AI Acts – People Lead – Trust Stays"
The result is a digital enterprise that can scale rapidly.
A traditional firm like Deloitte or PwC took decades to build global presence, amassing over a million employees and $150+ billion in revenue collectively.
With Ooumph DAOs, India has the opportunity to bootstrap dozens of "Big 4"-level brands in various sectors at a fraction of the time and cost.
Consulting DAO: A Proof of Concept
Global Talent Pool
Unites independent consultants, industry veterans, and young talent under a single banner
24/7 Operations
Works around the clock with AI coordinating time zones and tasks
Transparent Credibility
Rapidly builds credibility through transparent performance records on the blockchain
Global Reach
Delivers services just like a Big 4 firm – but owned and operated by its members through Ooumph
The decentralized model means such a brand can tap experts globally and punch above its weight internationally.
Strategic DAO Domains
Our vision is to partner with the Indian government to seed DAOs across all strategic domains – each could become a decentralized "national champion" brand.
EduTech DAO
Community-owned global tutoring/university network
Health DAO
Community-owned telemedicine services
Agriculture DAO
Farmer collectives with direct global market access
Manufacturing DAO
Distributed production networks with shared quality standards
This approach creates a distributed economic shield for Indians: no matter where global markets move, our citizens have organized vehicles (DAOs) to offer their skills and products collectively, and capture value back to India.
Gurukul DAO
Transforming Education at the Grassroots
Reimagining Ancient Wisdom
One of the most exciting applications is in education and upskilling, through what we call the Gurukul DAO.
The term Gurukul evokes the ancient Indian system of learning in the teacher's ashram – a close-knit, immersive mentorship model.
We're bringing that ethos to the 21st century: a DAO that overlaps industry and academia in real-time, ensuring skills taught are skills needed.
Gurukul DAO will be a network of learning communities across demographics – from school students to working professionals looking to reskill.
Cutting-Edge Learning Experience
AI Leaders
Expert AI mentors that adapt to each student's pace and learning style
Immersive Technology
VR/AR classrooms allowing students to learn in virtual labs and environments
Human Guidance
Real teachers collaborate through the platform, share curricula, and contribute to the AI's training
The focus is on "unlearning and upskilling" using cutting-edge technology while maintaining the human connection essential to education.
Trust Scores in Education
The mission of Gurukul DAO is to "cater to all demographics of India and help them achieve growth by increasing their trust score in the economy."
Skill Acquisition
Learners acquire skills, complete projects, and gain mentorship endorsements
Trust Score Growth
Personal trust score (credibility profile) on Ooumph rises
Economic Opportunity
High trust scores unlock microloans, freelance gigs, and fast-tracked hiring
Essentially, skills and effort convert to economic trust, which converts to jobs and projects – a virtuous cycle.
Real-Time Industry Alignment
By integrating academia and industry through the DAO, we ensure what's taught is relevant to what employers (or DAOs) need.
For example, if the Consulting DAO forecasts demand for 500 AI analysts, the Gurukul DAO can immediately spin up an "AI Analyst" training community.
Stakeholders at all levels – government education boards, private institutes, companies – plug into this ecosystem:
  • A government teacher might use the Gurukul's AI agent to augment classroom lessons
  • A private coaching center might contribute content to the DAO in exchange for visibility
  • A tech company might source pre-trained interns directly from a relevant community
Revolutionizing Skill Development
This model could revolutionize skill development for the 41% (and growing) of India's population that is working-age.
Opportunity for All
Anyone eager to learn can be trained; anyone trained can be connected to work through the DAO network
Bridging the Gap
Solves two problems: youth unemployability and industry skill shortages
Community-Driven Learning
Those who get jobs through the platform can "give back" by mentoring others or funding scholarships via the DAO
Gurukul DAO is how we future-proof our workforce. It ensures no Indian is left behind in the AI era – our people will continuously evolve their skills with the help of AI agents.
Sudarshan AI
India's 24/7 Global Sales Engine
The Intelligent Agent Network
At the heart of Ooumph's platform is Sudarshan AI, the intelligent agent (or rather a team of agents) powering these communities.
Think of Sudarshan AI as an autonomous, tireless business development team combined with a project manager that works for every community on the platform.
Its name, Sudarshan, evokes Lord Vishnu's legendary discus that never misses its mark – fittingly, this AI aims to precisely target and capture global demand for India's talent and products.
Always-On Opportunity Scouting
Sudarshan AI agents scour the digital world for leads and opportunities relevant to each DAO.
  • For a small craft business DAO, your AI agent can monitor social media and marketplaces to find overseas buyers
  • For a consulting DAO, the agent might track industry forums for companies seeking experts
  • This happens 24/7, across time zones – effectively making every DAO a global player
Human teams need sleep; Sudarshan does not, giving Indian communities a round-the-clock sales pipeline.
Personalized Outreach at Scale
10-15%
Efficiency Boost
Studies show introducing AI in sales can boost efficiency by 10–15%
83%
Revenue Growth
83% of sales teams using AI report revenue growth versus 66% without
Using AI-driven insights, the agents craft outreach messages and proposals tailored to each potential client's needs (drawing on data and previous similar deals).
It's like having thousands of skilled sales reps customizing pitches, but automated. By deploying Sudarshan AI, we expect our communities to close more deals faster, thus monetizing opportunities that would otherwise be missed.
Trust and Compliance Built-in
Transparent Actions
Every action Sudarshan AI takes is transparent to the DAO and can be audited on the blockchain
Smart Contracts
Payments are handled through Ooumph's wallet system with smart contracts ensuring all contributors get their fair share
Cross-Border Compliance
The AI can handle compliance – ensuring a services export complies with both Indian regulations and the client country's laws
By acting as an intelligent intermediary, Sudarshan AI makes dealing with an Indian DAO as seamless as transacting with any established company.
Augmenting Human Agents
Sudarshan doesn't replace human initiative; it augments our professionals.
A sales manager in a DAO can work alongside the AI – for example, the AI sets up 10 qualified meetings overnight, and the human wakes up to conduct the actual sales calls and close the deal.
Employees using AI agents have reported a 61% increase in efficiency, handling tasks like data analysis and initial communications swiftly.
In essence, Sudarshan AI handles the grunt work, humans handle the judgment and relationship-building.
India: The Ultimate Sales Engine
Collectively, Sudarshan AI turns India into the "ultimate sales engine" on a global scale.
Instead of relying on traditional export promotion or trade delegations, imagine thousands of AI agents marketing Indian skills, services, and products across the world in real time.
This gives India a first-mover advantage in what one might call the AI-era economic war: while other countries are deploying AI for various ends, we're deploying it to capture market share and create livelihoods.
Economic Impact
Jobs, GDP, and the Trust Coin Revolution
Mass Employment and Entrepreneurship
Socialized Entrepreneurship
Not everyone can start a traditional company, but anyone can join a DAO that matches their skills or interests
Micro-Entrepreneurs
Each DAO can spawn numerous projects – each project is effectively a new job or contract for members
Economic Safety Net
A person who loses a traditional job could quickly find gigs in a DAO ecosystem that is constantly generating work
If even 10% of India's ~500 million workforce engages with DAO projects, that's tens of millions of new income sources.
GDP and GSDP Growth
More jobs and businesses obviously translate to higher GDP. But beyond raw numbers, it's the quality and distribution of growth that improves.
Community-driven enterprises mean growth is inclusive – a rural artisan DAO increasing its sales via Ooumph contributes to rural income (GSDP of that state) directly.
If properly nurtured, Ooumph's DAO network could add percentage points to GDP growth by unlocking productivity in every corner of India. We could see the digital economy's share of GDP rise well beyond the projected 20% by 2029.
Trust Coin – A New Paradigm in Currency
Perhaps the most revolutionary aspect is Trust Coin, Ooumph's proposed digital currency.
Real Value Backing
Unlike cryptocurrencies that derive value largely from speculation, Trust Coin is backed by real economic activity and trust metrics
Profit-Driven Value
Whenever a DAO earns profit, a portion is used to purchase Trust Coins or distribute in Trust Coin
Investment Avenue
Investors can purchase Trust Coins to gain a stake in the entire network's growth
Decentralized FDI
Opens a new avenue for FDI in a decentralized manner
It's arguably the only currency whose value grows with trust and productivity of an ecosystem.
India's First-Mover Advantage
If India is first to implement such a model, our 1 dollar equivalent in Trust Coin (purchased early by Indian institutions or citizens) could appreciate as 195 other countries begin to invest.
It's a bit like being the first to buy stock in a new "world company" – except that company is a coalition of Indian DAOs.
India gains a first-mover advantage in the economic war for capital.
As Trust Coin gains value from profits (not just hype), it will create a growth frenzy – success stories of coin value rising will attract more investors, pumping in capital that funds further expansion of DAOs.
A New Chapter in India's Growth Story
Just as the Green Revolution and the IT Revolution were pivotal chapters in India's rise, this Community AI Revolution could be the next big leap.
By being the first movers in decentralized, AI-driven community commerce, we ensure India becomes the world's sales engine and innovation factory – attracting demand and investment from everywhere, but with the levers of control firmly in our hands.
With Ooumph and Sudarshan AI lighting the way, let India lead the world not just in population, but in prosperity, innovation, and trust.